The out-dated stereotype of a camping vacation is slowly being blown away by today's cool crowd who are pitching up designer tents and enjoying a rural retreat.

The UK is seeing a buoyant camping culture develop fuelled by celebrity camping enthusiasts such as crooner Kim Wilde, modeling diva Kate Moss, actress Sienna Miller and celebrity chef Jamie Oliver.

Intrepid Campers Still Seek Indulgence

The new generation of campers has often backpacked abroad or camped out at music festivals. However, although enjoying the outside life they retain a penchant for a few luxuries.

Campsites are gradually taking heed by improving some of the basics such as shower and toilet facilities, as well as improving the range of amenities available.

Stand Out from the Crowd

The resurging reputation of camping is attracting a younger, less conventional camping crowd, keen to enjoy the thrills of breathtaking scenery and simple living.

Those into designer looks and keen to stand out from the crowd can now purchase brightly colored designer tents that are sure to prove a conversation starter with the neighbors.